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Thank you for stopping by!  My name is David Hershey and I'm a Brand/Creative Specialist with over 30 years of award-winning experience. You may have already seen my work for CBS, ABC, NBC and iconic shows like Wheel of Fortune, Jeopardy!  For the last 20 years, I've served as head of Creative Services for the CBS TV stations in Dallas-Fort Worth.

Got a show that needs promoting?  A business that needs an eye-catching commercial?  A brand story that needs to be told?  Let's talk!  Let's have fun with your project!  I'm hands-on in all phases of creative and will give your project the detailed attention it deserves.   

Hershey Creative is based out of Dallas-Fort Worth but we are ready to serve you wherever your imagination takes us.  Scroll down to see some of my work!  

 
-PROMO CONCEPTS/CREATIVE
-COMMERCIAL PRODUCTION
-POST-PRODUCTION
-VIDEOGRAPHY
-DIRECTING
-GRAPHIC DESIGN
-SIZZLE/UPFRONT REELS
-DIGITAL STORYTELLING



 
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KCTV 'Luke with a K' Part 2
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KCTV 'Luke with a K' Part 2

I had a lot of fun creating this campaign for my friends at KCTV in Kansas City! It was part of our way of introducing their new meteorologist to the market. Go 'Luke with a K!'
KCTV 'Luke with a K!'
00:30

KCTV 'Luke with a K!'

KCTV's introduction of their new Chief Meteorologist! A fun spot I directed, produced and edited for my friends in Kansas City.
Listen To Larry!
00:29

Listen To Larry!

I was proud to shoot and edit this weather campaign for KTVT in Dallas. I also got to help write the lyrics for the music that eventually won a Promax Gold awards for 'original score in a promo!'
Little Larry Promos CBS 11
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Little Larry Promos CBS 11

This was a fun concept to promote our chief meteorologist at CBS 11/KTVT Dallas. Sometimes people are just destined to get their dream job! These spots were shot entirely in-house and the campaign won a regional Emmy Award here in Texas. And yes, that's my daughter Hannah co-starring in both of them!
MONK On Cozi-TV
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MONK On Cozi-TV

Here's a spec spot I did for one of my all-time favorite shows, Monk! Been wanting to do this concept for years so I just decided to get it done...enjoy!
Get More In The Mornings!
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Get More In The Mornings!

Who doesn't love playing with your food? I shot this film-style with a single camera in a little diner in Fort Worth, TX. Thanks to all my morning show anchors who made it fun!
Demo Reel!
02:53

Demo Reel!

I'm proud to have done nearly all the videography on this reel as well as producing and editing. I love the fact I am still a 'hands on' creative professional. It is still a passion of mine!
National and Network Creative
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National and Network Creative

Here are a few spots showcasing some of the creative I've done for various national networks and syndicators.
CBS 11 Weather- The Dry Line
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CBS 11 Weather- The Dry Line

This was one of many spots I did for a weather campaign for KTVT in Dallas-Fort Worth. Each spot told a little story and even taught a little lesson on the uniqueness of Texas weather. This campaign won a Promax Gold Award.
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